Hailing from a small village called Urla Jagir in Bareilly, Munna Lal focuses more on the quality of his produce rather than producing in large quantities with an inferior quality. Munna Lal has evolved from using obsolete farming methods to improving the quality of the produce with the modern farming techniques. He is an environment socialist who prefers using organic manure to nourish his crops over harmful chemicals. To take this idea to the next level, he has set up a vermi composting unit in his farm. Vermi composting uses earthworms to turn organic wastes into very high-quality compost. With the help of this initiative, he has not only succeeded in reducing his fertilizer cost, but also set an example of protecting the environment from harmful fertilizers and chemicals.
Munna Lal also took the lead in being a part of the direct sales program to universities and other institutions in Bareilly. There was some hesitation due to the volume and investment involved initially, but he soon agreed to work with the Mrida and Grameen Haat team to supply vegetables on daily wage basis to understand the business.
Munna Lal was able to utilize his spare time in aggregating vegetables in the evening and selling the same in the morning to the university. Through these initiatives, Munna Lal is able to provide private tuition to his children from the money he earned from vegetable aggregation.
Moving forward Munna Lal and the team plans to supply Spices and regular grains to other institutions and boarding schools in and around Bareilly.