Help us put the ‘Life’ back in their Livelihoods 

All of you are lucky, you can work from home. What am I supposed to do? I’m getting tired of sitting at home, there’s nothing for me to do. How will our lives go on like this? We make our money from working everyday  


- Laxmi Devi, Bajudih, VLE.

Laxmi Devi is a wife, a mother and a successful agarbatti entrepreneur.

The unprecedented lockdown has adversely affected her business - along with the livelihoods of many other rural women entrepreneurs.

The challenges women like Laxmi face are :


1. Exorbitant costs & erratic supply of raw materials for incense sticks. Most raw materials for incense sticks/agarbattis come from the South Asian markets. Due to the pandemic, the supply of these goods has almost stopped completely, and local alternatives are much more expensive.

2. Disrupted market linkages & loss of customers at the local markets.

3. Loss of income (for Laxmi, as well as the women she employs).

To know more about Laxmi's story click here. 

Our goal is to raise INR 45000/- to invest in the incense stick making business & to start duck farming initiatives, which would help the women get back on their feet, and start earning once again.

#ActToImpact Now!


Please note: We are not accepting donations more than INR 5000 from a single donor. We will update all donors on the use of funds via email, on our social media, and on this page.

A heartfelt thank you to all those who donated to our first campaign! We're grateful for your support in #MPowering Rural Women Entrepreneurs.

Mrida Heart 'n Soil Foundation is registered under Section 8(1) of the Companies Act, 2013 and under Section 12A of the Income Tax Act. Mrida Heart 'n Soil Foundation's 80G approval is currently being processed.
The Foundation is not affiliated to any political party and/or cause.

CIN No: U85310DL2017NPL323354

Contact Us: 

3rd floor, 91springboard,
67 - 68 Chandra Bhavan Building,
Nehru Place, New Delhi

Call Us: 011  4173 4447
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